As the whole world must have heard by now, search engine behemoth, google, have created a new holding company called Alphabet under which google will operate.
However, the website address for the new company is not alphabet.com, which is a website owned by the BMW group (and has been getting lots of traffic since the announcement).
So why choose “alphabet”? Google/Alphabet CEO Larry Page says it’s because Alphabet means a “collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!”
The unique website address for the new parent company is abc.xyz ,even easier to remember than alphabet.com!