We at Urnaija would like to congratulate Mr. Tolu Ogunlesi over his appointment as the Special Assistant to President Buhari on New Media. Speculations about the appointment have been going on since July last year but was finally confirmed on Thursday.
The role of a Special Assistant to the President on New Media is to communicate the president’s vision and plans through Social Media platforms. It is not to be used as an opportunity to broadcast one’s ambition or foolishness, to be put bluntly.
Ogunlesi’s predecessor, Reno Omokiri, completely bungled the assignment he was given and the way he mis-handled the job contributed to PDP’s loss at the last General Election.
President Buhari has two personal (verified) Twitter accounts, @NGRPresident, which was last updated 30th December 2015 and @MBuhari, last updated 6th September 2015. President Buhari obviously doesn’t have the time to be updating his own Twitter accounts, hence the need for a Special Assistant and a Personal Assistant. Obama doesn’t update @BarackObama personally neither does Cameron update @David_Cameron personally yet both world leader’s Twitter accounts are up to date.
Honestly Tolu and I mean no disrespect, no one cares about your opinions in the grand scheme of things. It’s the president’s opinion they want to know. Your job is to take over and manage those two Twitter accounts and the official one for the State House, @AsoRock, which was last updated 31st May May 2015, two days after the President was sworn-in.
Your job is to condense the president’s words into 140 characters. Anymore than that will be Femi Adesina and Shehu Garba’s brief.
Those of us who do not have accreditation to cover the State House or Presidential visits would appreciate up to date pictures of events involving the president. Do that regularly and you’d have more friends than Mark Zuckerberg.
If you decide to tow Reno Omkiri’s path and start spewing rubbish from your own Twitter account, making enemies for yourself will be the very least of your problems. You will also make enemies for your boss and that is not a place where you’d want to be.
Same goes for allowing yourself to be turned into APC propaganda machinery. By the way, that position has already been taken up by a government minister.
We would like to say that Urnaija was a regular thorn in Omikiri’s side so much so that he blocked us from accessing his Tweets.
(By the way, I’m sure you know that if you block any Twitter account from accessing your tweets all the account holder has to do is create another account. It’s a very immature move.)
When your predecessor compared Iddo Terminus, Nigeria’s main train station with Earl’s Court, an insignificant railway station on the London Underground Railway network we pointed out his folly here.
When he attempted to defend his boss Jonathan who had been accused of not reaching out for help in time after the Chibok girls were kidnapped we told him here that Nigerians are no fools.
We will not beat our chests but rumours that Omokiri had been demoted filtered into the airwaves shortly after we revealed to the whole world how he was inadvertently campaigning for President Buhari, his boss’ main rival during last year’s presidential elections.
Omokiri thought his job gave him the licence to act as he pleased until he scored an own goal – may that not be your portion.
Nigerians want change, they are tired of government officials who do not realise that governments exist to serve the people and not the other way round.
As constant users of Social Media platforms, we at Urnaija are really excited about your appointment and looking forward to working with you. We also hope your relationship with Urnaija will not be as acrimonious as your predecessor’s relationship with us.
On a final note, Tolu, your position is a very privileged one but after the euphoria on the news of your appointment dies nobody should hear about you anymore but everyone should be seeing the job you’re doing.
Once again we wish extend our warmest congratulations to you, oye a mo’ri o.