A Slovak artist claims to have created the world’s first filmed commercial – for s*x.
According to the Mirror, the one-minute long promotional video uses a pencil sharpener and a pencil to advertise s*x without ‘vulgar scenes’, promoting it as a leisure activity that ‘should be more widely enjoyed’.
The Slovak artist, who changed his name to Matus when he moved to German capital Berlin three years ago, claims it is the world’s first ever commercial purely to promote sex and for no other reason.
The 26-year-old film maker said: “When s*x becomes a routine it is necessary to change something. “Therefore this is not a product commercial, because you can’t buy a solution to some things.
“I felt though that in some cases it might be important for people to change something in their minds and this commercial is not only about s*x but also about thinking.”
It has an English commentary and shows the pencil and sharpener in various positions.
He said: “The English voice used in the commercial is British musician Sean Black. He makes electronic music and also lives in Berlin.”
The video was produced between August and October 2014 by a small team of film makers of which Matus was writer and director, and the cinematographer was his German colleague Konstantin Minnich.
Both of them work in a small film and commercial production company – the Metropolitan Film Institute – which is also based in Berlin.
The commercial will not be seen on TV, with Matus adding: “The commercial was produced to share on the internet.”
The video was released through the Metropolitan Film Institute’s YouTube channel and in the first week had almost 90,000 views.