According to ibttimes.co.uk, the range of six perfumes (starting with Heat in 2010 and including the special edition Heat: The Mrs Carter Show World Tour, which was released during her Mrs Carter Show World Tour) have raked in over $400m worldwide making Beyonce’s collection of perfumes best selling celebrity perfumes.
“I love my music, I love performing and most of all I love and appreciate my fans,” Beyoncé said earlier this year, while launching the special edition Heat, “I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances.”
“I want women to feel sexy, strong, empowered and I want them to feel like they can conquer anything. When they walk into a room, I want them to feel like they can leave a lasting impression on everyone they walk past,” the former Destiny’s Child star wrote on her products’ website.
According to E! Online, the special edition Heat has a mix of florals, vanilla, sandalwood and a fruity essence. The packaging is spectacular as well – it comes in a turquoise glass bottle similar to the flame-red Heat, the original.
The other fragrances in the R&B queen’s closet include Heat Rush and Midnight Heat. And then there is the Pulse range – Pulse, Pulse NYC and Pulse Summer Edition.
Beyonce will be in the UK in mid-August, for performances at Chelmsford and Staffordshire before jetting off to South America for concerts in Brazil, Venezuela, Colombia, Mexico and Puerto Rico!