Elon Musk, the billionaire chief executive of Tesla with a penchant for eccentric behaviour, has changed his job title to “technoking” of the electric car manufacturer.
In addition to Musk, who also retains his position as chief executive, the company’s financial chief, Zach Kirkhorn, has been rebranded as “master of coin”.
Kirkhorn’s job title change is a nod to Tesla’s $1.5bn (£1bn) investment in bitcoin the company made last month, a move which sent shares in the controversial but popular digital cryptocurrency soaring. Musk, who was dethroned as the world’s richest man last month as Tesla’s share price slumped, has previously changed his Twitter biography to “#bitcoin”.
“Effective as of 15 March 2021, the titles of Elon Musk and Zach Kirkhorn have changed to technoking of Tesla and master of coin, respectively. Elon and Zach will also maintain their respective positions as chief executive officer and chief financial officer,” the company said in its latest filing to the US stock market regulator, the Securities and Exchange Commission (SEC).