The Phone and Allied Products Dealers Association (PAPDAN), the nation’s largest market cluster for technology products and services, has disclosed plans to launch two new made-in-Nigeria mobile phone brands by November this year.
This disclosure was made by the President of PAPDAN, Godfrey Iyke Nwosu who also disclosed that 20 Nigerian investors pooled resources to make the project a reality.
He revealed the names of the phone brands as iQ and MaxTel and said they will cater for three segments of the market, the feature, medium and smart phone segments.
The President of PAPDAN, says that its membership today is made up of about 3000 businesses and occupy a crucial place in the retail end of the tech market, as they sell in excess of two million units of phones and allied devices monthly.
The PAPDAN President also said the planned introduction of the new phones will provide home-grown solutions for the Nigerian technology market.
CEO of Technovision, Tomi Davies, urged the market leaders to be mindful of the fast pace of technology and its impact on their businesses earlier in a keynote address.
According to him, more than 60 per cent of their customers today form part of the 60 per cent of the population who fall below the age bracket of 24.
Miniaturisation, which is one of the key trends driving the evolving technology industry, will define the choice that these new consumers will make and their businesses must continuously adapt to these changes.
Also commenting, Chairman of the Board of Trustees of CAPDAN, Ganiyu Alimi said this, “We must strategise and begin to think about what products we must target to these changing population because we don’t want to be left out”.