Alamo Drafthouse, a world famous Texas cinema chain has banned Madonna from all of its screens for texting during the premiere of “12 Years A Slave” in New York.
According to reports, Madonna spent much of the premiere, shown at the Walter Reade theatre in New York, texting on her mobile phone. When another cinema goer tapped her on the shoulder and requested her to stop she reportedly remarked, “it’s for business….enslaver!” and continued texting.
Co-founder and CEO, Tim League, tweeted this, “Until she apologizes to movie fans, Madonna is banned from watching movies.” The Alamo Drafthouse is known for its strict policy towards unruly customers.
He later told Entertainment Weekly that while the ban imposed on the singer initially manifested as an “offhand joke, a spur of the moment 140 characters” and was “more of a means to get the issue out there, that it is rude to text during movies,” he was remained determined to stick to his guns. “Now that it seems to have taken hold, sure, I’m going to enforce it,” he said. “I’m serious, but I don’t think it really affects her life that much.”
“Twelve Years a Slave” stars British-Nigerian Chiwetel Ejiofor, who also starred in the film adaptation of “Half of a Yellow Sun” with Thandie Newton, play a real historical figure named Solomon Northup whose 1853 autobiography details the free New Yorker’s capture by slavers in Washington DC in 1841 and his subsequent travails on the plantations of Louisiana.
The drama won enthusiastic reviews and the influential People’s Choice prize at the Toronto film festival in September. It is amongst the early frontrunners for Oscars glory next March.