South African group of television channels, Supersports, has purchased television rights worth $34 million to Nigerian domestic League matches in a move that appears to be an endorsement of local talents in the African continent.
This announcement was made by The League Management Company (LMC), which is in charge of the Nigeria Professional Football League (NPFL) on its twitter handle. It also said that the TV rights deal will commence from 2015 and run for four years.
While speaking on the issue in Abuja on Monday, LMC Chairman, Nduka Irabor, said that although the deal commences in two years time, there is an agreement in place for some of the funds to be released from this year.
“It is important here to add a sweetener. They are willing to add some of these monies in advance. So for every year starting from this year, they will give us two million dollars in advance, that’s about 320 million naira ($1.9 million). We can rule the league very well now.”
The South African based company have agreed to televise six matches from the Nigeria domestic league each week under the broadcast agreement. The frequency of the broadcast is expected to increase every year after that.
“We are have now secured a steady cash flow and in a good position to run the league and help the clubs in meeting their obligations,” Irabor said.
“The broadcast rights deal will have a multiplier effects on our football as five million Nigerians will watch our domestic league matches on television.
In the long run, our desire is that the Nigerian league will attract the same enthusiasm in the same latitude as the English Premier League, Spanish La Liga and German Bundesliga.”