Ugandan artist, Irene Ntale, has signed a deal with Universal Music Group Nigeria (UMGNG).
UMGNG made the announcement on 21 August. Under the agreement, UMGHG will utilise its network and ensure that Ntale’s music is available for extensive discovery, marketing, promotion and distribution.
Ntalé’s deal with the company includes a partnership with U-Live Africa (a division of Universal Music Group Nigeria) to produce her annual concert Ntalé Live, which debuted in 2018 with a sold out show at the Kampala Serena Hotel.
Ntalé released her first single, Nyamba, through Universal Music Group Nigeria on Wednesday (21 August), which follows the release of her hit singles such as Kyolowooza, Stamina Daddy, and Gukuba.
UMG expanded its presence in Western Africa in July last year with the launch of its new office in Lagos under the Universal Music Group Nigeria banner, led by Ezegozie Eze Jr.
In November 2018 UMG became the first major music company to license its catalog to Boomplay, the streaming and download service which covers multiple markets in Africa.
The company also became the first major label to ink a licensing agreement with Nigeria-based music streaming service uduX in April this year.
UMG also recently signed an exclusive global recording agreement with Nigerian singer-songwriter Tiwa Savage, one of Africa’s biggest stars.
