A marketing campaign dubbed, #winnertakesearth has been spotted at various locations across the globe including Chelsea’s home ground, Stamford Bridge.
The image used by the marketing campaign, a bio-hazard symbol, was seen projected onto a building in Times Square, New York and natural landscape in Brazil along with the slogan, #winnertakesearth.
As part of this marketing campaign, a number of hooded individuals were spotted at Stamford Bridge, London, sitting among the crowd watching the Premier League match between Chelsea and Manchester City on Sunday.
The mysterious looking, hooded individuals had their faces painted and the bio-hazard symbol was painted on the black gown they wore.
Some people speculate that Samsung may be behind the marketing campaign while others say its adiddas.
They have just released a youtube video (below).
Whatever company is responsible for the marketing campaign have definitely caught people’s attention.
